Website conversion is the process of getting a visitor to your website to take the action you want them to take. In the context of a small business website, this is typically the action of buying a product or service.

The number of people being lost to the competition because of poor conversion rates is staggering. No matter how wonderful your products or services are, if your website does not convert visitors into paying customers, your business will not be profitable. Your website is the first touchpoint for your customers, so you should make sure to have a quality site.

Users visiting your website are like guests at your home, and even though most of them are polite enough, each of them is ready to leave if something goes wrong. When you are designing your website, you need to decrease their chances of leaving by making sure that each page they visit (and each click they make), leads to a successful conversion.

The goal of conversion is to collect a specific piece of information from a user, like their email address or phone number, or to sell a specific product or service.

Website conversion is important because it is a measure of how much you are achieving the purpose of your website. It is not a measure of how much traffic is coming to your site, which is what many think it is. If your site has a high conversion rate, you can be sure that you are receiving good value for the traffic that you are receiving. If your conversion rates are low, then you might want to ask yourself if you are getting the best results from the traffic that is coming to your website.

Making a website is only half the battle when it comes to online business success: you also need to make sure your site is driving conversions and making sales. Website conversion is important because, without it, your website is just a pretty picture; but with the right website conversion strategies, you’ll be able to drive more traffic to your site, increase sales, and become more profitable.